This article is part of the Mobile Games University course: App Store Optimization 101. Keywords are a key aspect of a successful app store optimization strategy and help increase the number of ...

For those interested in bringing their app offerings to the masses, there are a few aspects which are wise to keep in mind. That is if you want the best chance of optimizing how your apps are ...

Creating an app for your company’s services is an excellent way to get people involved in your company in the mobile space. People are constantly on the move, so if you offer any type of data, ...

If you want your app to gain exposure to the traffic that generates over 150 million daily app downloads – It is essential that you find and connect to your app’s specific audience, in the app stores.

While App Store Optimization (ASO) continues to be a fundamental acquisition strategy, are we starting to see trends that point to it moving away from keywords to more elaborate strategies such as ...

Critical errors can do real damage as you try to rise to the top of the App Store. I followed the advice of an App Store optimization expert last year in an attempt to promote my iPhone app. Big ...

When the business world—and, more recently, the world at large—goes through changes, the companies that adapt are the ones that will outlast the competition. As the app ecosystem is affected by ...

App marketing is intensely competitive. There are limited channels to market your app but millions of apps to compete with. It’s important to maximize every opportunity. Like SEO, App Store ...