Advertiser Perceptions and eMarketer data show 82% of marketers and media agencies now buy audio programmatically, with ...

The global advertising market achieved its strongest surge in 25 years outside of post-COVID recovery in 2024 according to the latest results from MAGNA, but in a year of elections and Olympics, audio ...

Every sound you hear in real life is analog, but digital recording converts the original sound into a sequence of numbers. No wonder analog and digital sound so different! Ex-movie theater ...

Where to spend advertising dollars is a quandary that has kept marketers awake forever—and as Cannes Lions recently showed, it’s only getting harder to find the budget in this constantly-shifting ...

In the first article, Spatial Audio Trend Sparks New Opportunities in Digital Health, we explored some of the history, nomenclature, and prior trends behind the world of spatial audio. In this article ...

This post was created in partnership with GroundTruth Audio has always been a trust-driven medium. Now, brands are looking ...

Audio platforms that solve identity challenges are gaining an edge, winning new advertisers and driving stronger returns. As digital audio matures, the ability to understand who’s listening is ...

If you have a fancy home theater system with a soundbar and surround sound speakers, then how you connect it to your TV is an important consideration. There are legacy options you may be more familiar ...

One in a series of short audio tips that have appeared in the Alabama Broadcasters Association “Monday Morning Coffee and Technical Notes” e-newsletter. It’s easy to understand a correlation of the ...

Digital potentiometers (pots) offer advantages for audio volume (gain) control applications and can replace bulky mechanical pots, especially in handheld portable devices such as MP3 players, PDAs, ...