In many areas, the delivery of the UN’s mandates is linked to changing human behaviour. Behavioural science refers to an evidence-based understanding of how people actually behave, make decisions and ...

The content featured in this article is brand produced. “Some behavioural science research suggests that goldfish have an attention span of seven seconds, and North Americans have an attention span of ...

As the world comes together to focus on recovery from the COVID-19 pandemic, finding ways to accelerate progress towards the Sustainable Development Goals is more urgent than ever. Behavioural science ...

The field combines medical knowledge with behavioural science to improve pet welfare. Read more at straitstimes.com. Read ...

A science that hesitates to forget its founders is lost, said the great philosopher of science, Alfred North Whitehead: and yet it is worthwhile in the case of psychology (supposing psychology to be a ...

Ken Murphy, CEO of the British multinational supermarket chain Tesco, recently said at a conference that Tesco “could use Clubcard data to nudge customers towards healthier choices”. So how would this ...

The Noughties and early 2010s were a good time to be a behavioural scientist. At least, they were if you happened to be doing the right kind of behavioural science – the sexy kind. Pick an ...