Unity faces strong competition from AppLovin ( APP) in advertising, while Meta ( META) continues to strengthen its ad network. In game development, Unity is caught between high-end tools like Unreal ...

Unity’s AI-led ad-tech and game dev growth boosts ROAS and revenue, supports strong guidance, and keeps valuation attractive.

Unity has launched a suite of AI tools in open beta for all developers on Unity 6 or above. The new toolset is designed to ...

Beta launch: Unity AI is now in open beta for Unity 6+, offering automation, asset generation, and integration with external AI tools. Editor integration: The AI assistant understands Unity project ...

Unity has launched the open beta for Unity AI, a new suite of AI-powered tools designed to help developers build games within ...

Unity AI just entered beta, and the tool promises to build entire game environments, vehicles, and scripts through nothing ...

Sony's fleet of consoles has become a second home for indie games, with creators flocking to the company. It's clearly been a beneficial partnership, since Sony will now provide the Unity Pro suite of ...

Unity has launched its AI tools in open beta for Unity 6, aiming to help non-coders and speed up development by generating scripts, debugging, and creating placeholder assets. While some developers ...

Jose is a passionate writer and a video game enthusiast from Argentina. Throughout his career, he has contributed to various entertainment platforms, including the prominent Spanish channel Plano de ...