Organizations shouldn’t waste time and funds on direct mail if it doesn’t bring in a reasonable return, says the author of this guide. “A great deal of time and thought must be invested in the ...
SAN FRANCISCO, Feb. 12, 2026 /PRNewswire/ -- Lob, the direct mail automation and logistics platform that brings the power of digital to direct mail, today released its fourth annual report, State of ...
While some company leaders may underestimate direct mail's current market position, the channel represents about $40 billion or ~20% of all US offline channel spend. The growing focus on synchronizing ...
Direct mail is having a moment. Budgets are growing, confidence is high and performance continues to hold up even as other channels become noisier and less predictable. According to research by the ...
Erik Koenig is the President & Chief Strategist at SeQuel Response. Erik has a passion for driving growth with data-driven direct marketing. Direct mail marketing has been a staple of business ...
New investments give marketers more creative flexibility, stronger engagement, faster speed to market, and greater ROI for today's direct mail programs. ST. LOUIS PARK, Minn., April 21, 2026 ...
Direct mail campaigns that perform best are rarely random. Successful mail programs are built on strategy. They start with the right audience, use smart creative decisions, and follow a clear plan ...
This accession consists of records documenting the National Museum of the American Indian direct mail program, contracted out to Lautman and Company. Materials include year-end reports, direct mail ...
In today's digital age, it's easy to feel disconnected from the world around us. With our inboxes overflowing and social media feeds bursting with content, it's refreshing to receive something ...
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