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What is opt-in email marketing?
When you visit a website, you’ll often see a pop-up window presenting the option to enter your email address to receive a discount or free shipping. After entering your email address, you can take ...
The following excerpt is from Susan Gunelius‘ book Ultimate Guide to Email Marketing for Business. Buy it now from Amazon | Barnes & Noble | iTunes | IndieBound Creating and displaying opt-in forms ...
Opinions expressed by Entrepreneur contributors are their own. These days, consumers know that their personal information is gold, and they won’t give it to you unless you give them a really ...
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