Persuasion is an art and science that has been studied and mastered by many over centuries. While some individuals seem to possess a natural ability to influence others effortlessly, the truth is that ...

Your dream customers aren't that different from everyone else. They respond to the same psychological triggers that Dr. Robert Cialdini uncovered in his bestselling book, Influence, first published in ...

As lawyers and executives, we are in the business of persuading others. Yet sometimes patience, professionalism and objectivity fail to persuade or influence the right people. Since we need an ...

This is the second part of a two-part series in which we explore how the concept of “URU” (Understanding, Respect, and Unity)—or making people feel understood and respected by tailoring your messaging ...

Bennett University proudly conducted a highly anticipated special session and masterclass on the "Principle of Influence by Cialdini" on October 28, 2025. The session featured Mr. Bas Wouters, a ...

The key to being influential at work is knowing how to position your interpretation of the facts, your opinions and your beliefs with your colleagues so that what they say, do or think is developed as ...