NEW YORK — The VAB, which advocates for television industry sales growth initiatives, has moved forward with the launch of a Measurement Innovation Task Force. This group, the VAB says, “formally ...

Margins matter. The more Computer Task Group (NAS: CTGX) keeps of each buck it earns in revenue, the more money it has to invest in growth, fund new strategic plans, or (gasp!) distribute to ...

Very often, in the test and measurement industry, a measurement is made by instrumentation, which is often subject to errors. It is difficult to estimate the true value of the measured quantity given ...

Amping up industry-wide efforts around media measurement, the VAB, the TV industry advertising trade association, has announced a new Measurement Innovation task force -- putting together a group of ...

Chances are high you've heard the term "top tasks" before. Top tasks are the main things that customers, citizens and employees want to do when they interact with you. It's what matter most to them.