Algorithm favors niches: TikTok now prioritizes niche-specific, consistent content and uses a follower-first testing model before wider reach. Search over virality: AI-powered indexing is shifting ...

The EU is threatening to take action against the social media company. It could be the start of a global reckoning. Katie is a UK-based news reporter and features writer. Officially, she is CNET's ...

TikTok has reached a deal that will allow it to keep operating in the United States, with a majority American-owned joint venture, but the terms could change the algorithm for users in the U.S. The ...

An exclusive excerpt from Every Screen On The Planet reveals how the social media app’s powerful recommendation engine was shaped by a bunch of ordinary, twentysomething curators—including a guy named ...

The time has come when views on Tik Tok are the top priority, when adults don’t fall asleep without watching popular videos, and children start filming on Tik Tok before they have learned to connect ...

Democratic users were 7.5 percent more likely to get GOP-backed content than videos matching their own political views.

TikTok has secured its future by agreeing to split the US app from the global business. But the deal will spark changes to the app's algorithm. Katie is a UK-based news reporter and features writer.