Master the YouTube algorithm in just 10 minutes—no BS! Today we break down how your videos get pushed (or pulled!) to the ...

Clearly, YouTube is doing something right with its algorithm, but what is it doing that’s so effective? We wanted to find out, so we read YouTube’s creator documentation and watched a lot of content ...

We all know how easy it is to spend hours watching videos on YouTube. Why do we go down that rabbit hole? Mostly because of a combination of computer programming and marketing know-how called ...

The rise of social media in the past decade has led to rapid changes in how creators make and tell stories on YouTube. With users able to click away at any moment, YouTubers have had to transform ...

New research from Mozilla shows that user controls have little effect on which videos YouTube’s influential AI recommends. YouTube’s recommendation algorithm drives 70% of what people watch on the ...

YouTube demystifies the Shorts algorithm in a Q&A video that addresses several of the most common questions creators have about gaining visibility with short-form content. We know at least some ...

Does YouTube create extremists? A recent study caused arguments among scientists by arguing that the algorithms that power the site don’t help radicalise people by recommending ever more extreme ...